Enhancing the customer experience
Together with Caju, we validated the new Design System and redesigned app, ensuring that every feature and interaction resonated with users.
A Caju relied on Venturus for validate your new Design System and the app experience.
Case Context
Caju is one of Brazil’s leading corporate benefits companies, serving over 40,000 businesses nationwide.
The company’s main touchpoints with users are its web platform, for companies, and mobile app, for workers.
With a new Design System and redesigned interfaces, Caju turned to Venturus as a trusted partner to test and validate both the new look and the overall user experience.
- Identify friction points and usability barriers
- Evaluate the user experience in the redesigned app
- Optimize key user journeys
- Validate new features based on real user insights
What we did
Our Design team planned and conducted both in-person and remote usability tests with participants representing Caju’s target audiences.
All tests were completed in less than a month, ensuring the validation process didn’t impact the launch timeline of the new products.
Test Audiences:
B2C (In-person Test)
End users who use Caju as their meal and food allowance benefit
B2B (Remote Test)
Companies that offer Caju as a corporate benefit to their employees
The process:
- 1. Defining recruitment criteria and sending targeted invitations
- 2. Creating a test script with real-life usage scenarios and essential tasks
- 3. Conducting sessions with direct observation and live feedback from an observation room (in-person tests)
- 4. Collecting qualitative and quantitative feedback using the SUM methodology
- 5. Analyzing and categorizing finding
- 6. Providing prioritized recommendations to enhance the overall experience
Methodologies Involved
Product Discovery
UX/UI Design
Usability Testing
Usability Test Findings
The new app experience
Results
Identification and resolution of 10 critical usability issues
Improvements with the potential to reduce task completion time by up to 50%
Creation of a qualified and engaged user base for future tests and research
Testimonials
José Augusto Bezerra
User Research Lead at Caju
We already had a vision for the new app, but we weren’t sure if the multi-product concept would really work. Testing the solution before going to market was essential, since there were so many new variables. During the tests, we saw people’s reactions in real time and uncovered several opportunities for improvement, something crucial to ensure the project truly met Caju’s customers’ needs.
Vinícius Tavares
Designer Researcher at Venturus
From the first test script to the final report, we worked side by side with Caju. Our goal was to turn qualitative and quantitative feedback into actionable insights, always backed by real usage evidence. This process gave the product team more clarity to prioritize decisions, reduce risks, and strengthen the experience across both the app and platform. In the end, we were able to complete the entire project in less than a month, which was a great outcome for the client.