Building an Super App for Agribusiness Management
We transformed an initial chatbot request into a comprehensive management app for an agribusiness franchisor and delivered it in just two months.
The business challenge
A major agribusiness franchisor approached us with a specific request: build a chatbot to provide exchange rate updates (USD) to their partners.
While this was a valid need, our experts recognized it was just the tip of the iceberg. Rural producers and franchisees needed more than just information: they needed management capabilities.
The real challenge wasn't just "answering questions," but digitizing the relationship between the franchisor and the field by centralizing tools that were previously scattered.
Expanding the vision with Product Discovery
Instead of simply executing the initial order, the Venturus Design and Innovation team used discovery methodologies to validate the concept.
We took a deep dive into the user journey and identified that a basic chatbot would have a short lifespan and low engagement. Our strategy was to pivot: rather than a passive lookup tool, we proposed a centralized super app.
The scope change:
From a chatbot focused only on the dollar exchange rate to a complete management, climate and commodities solution.
Our solution
The result was a robust application, delivered in record time, bringing together everything the franchisee needs for daily operations:
Market Intelligence
Real-time commodity and currency tracking for data-driven sales decisions
Order Management
Full visibility into order status and deliveries, right in the palm of the user's hand
Agricultural Planning
Hyper-local, detailed weather forecasting to optimize daily fieldwork
Direct Communication
An agile, centralized channel connecting franchisees directly to the company’s headquarters
Technologies Involved
Product Discovery
UX/UI Design
Mobile Development
Cloud Integration
The impact
The franchisor moved from a simple digitization concept to owning a high-impact, proprietary digital product.
From concept to launch in just 2 months
A single sign-on experience
Major interaction between the brand and its franchisees
Accelerated brand growth within the digital ecosystem